Why the question arises
People increasingly ask AI assistants about companies, products and services, and those assistants increasingly browse, search or draw on web content to answer. A website is no longer read only by people and search engines. It is also read by AI systems that summarise it for someone else.
An AI-readable website is one those systems can understand accurately.
What makes a site readable by AI
Most of what helps AI also helps people and search engines. The main features:
Content that is present in the page
Pages rendered on the server, or pre-built as static HTML, contain their text when fetched. Content that only appears after scripts run may be missed by some crawlers and AI tools.
Clear, direct statements
Say what you do in a plain sentence near the top. “We are a chartered accountancy practice in north London serving owner-managed businesses” is easier to use than a slogan.
Consistent terminology
Use the same name for the same service everywhere. If one page says “bookkeeping” and another “transaction processing”, an AI may treat them as different things.
Semantic structure
Use real headings, lists and tables. Structure helps a reader, human or machine, understand which statement belongs to which topic.
Structured data
Schema.org markup, usually as JSON-LD, describes your organisation, locations, services, people and articles in a machine-readable form. Search engines document which types they use.
Stable, descriptive URLs
/services/payroll tells a reader something. It also lets others link to and cite a page reliably.
Dates and sources
Show when content was last reviewed. Cite sources for factual claims. AI systems and people alike weigh current, sourced information more heavily.
Beyond pages
Some organisations go further and offer machine-readable routes to their information, such as a public API, a data feed, or an MCP endpoint that AI agents can query directly. Conventions for AI-specific files and endpoints are still emerging, so treat them as additions to a well-built site, not replacements for one.
What AI-readable does not mean
- It does not mean writing for machines at the expense of people. Clear writing serves both.
- It does not guarantee what any AI will say about you.
- It does not mean publishing more than you intend. Decide what is public first.
Checklist
- Key pages render their content without scripts.
- Each page states its subject plainly.
- Terms are consistent across the site.
- Headings, lists and tables are real HTML.
- Organisation and service structured data is present and accurate.
- URLs are stable and descriptive.
- Content shows review dates.
How Kroy approaches it
With Kroy Publish, company facts, services and articles are held as structured entities, and a public projection of them is served to your website, to applications through an API, and to AI agents through MCP. Because every channel reads from the same approved source, the website and the machine-readable routes say the same thing.